I worked as design lead in a team of 20 that crafted tools for journalists and editors. The mission was to gradually replace seven disparate off-the-shelf tools with a custom tailored solution. With all my users conveniently available for me at the same floor I conducted extensive user interviews. I identified common pain points and iteratively designed solutions in tight collaboration with users. We made the initial release after just a couple of weeks that contained just a textfield and a publish button, used by only a few users who gave us constant feedback that helped us prioritize our backlog as well as improving the user experience. Over time we added more users and features.
Result: Users experienced heightened focus and productivity, significantly reducing fatigue associated with switching between multiple tools. An example of this was the task of adding an image to an article where we reduced 18 clicks, using three different softwares, into just one click.

From a business perspective, the "time to market" for news was drastically reduced, aided by the ability to publish articles across various consumer channels with a single click. As the software matured to meet a broader spectrum of user needs, it was progressively implemented across additional newsrooms, ultimately becoming the primary tool for all 2000 journalists and editors within Swedens leading news provider, Bonnier News Group.